Apple fined 200000 yuan for publishing false advertisements
On May 24th, Apple Electronic Products Trading (Beijing) Co., Ltd. was fined 200000 yuan by the Dongcheng District Market Supervision and Administration Bureau of Beijing for publishing false advertisements.

According to the administrative penalty decision, on February 14, 2022, law enforcement personnel browsed the above-mentioned website of the party based on the reporting clues and found that they had posted advertisements for their Macbook Air products through the above-mentioned website, using content such as "8-core central processing units work quickly and use electricity harshly." "The M1 chip has the fastest central processing unit we have built so far." The advertisement also had the words "<Advertising>" in the upper right corner of the page. After investigation, the above page is a commercial advertisement posted by the party for the Macbook Air laptop sold. The M1 chip on the Macbook Air laptop is equipped with an 8-core central processing unit, including four high-performance cores and four high-efficiency cores. In October 2021, Apple launched the MacBook Pro equipped with M1 Pro and M1 Max chips. The M1 Pro and M1 Max chips are equipped with a brand new 10 core central processing unit consisting of 8 high-performance cores and 2 high-efficiency cores, which can improve the running speed by up to 70% compared to the M1. In summary, the central processing unit equipped with the M1 chip at the time of the incident was not the fastest built for Apple. Your company claims in the Macbook Air product advertisement that its M1 chip "has the fastest central processing unit we have ever built" while selling both the Macbook Air equipped with M1 chips and the MacBook Pro equipped with M1 Pro and M1 Max chips. The content is inconsistent with the facts. The above advertising content is edited, produced, uploaded and published by the parties themselves, and the advertising costs cannot be calculated.