The scale of Mexican internet users has reached a new high, and sellers need to conduct more in-depth research on user habits
The number of internet users in Mexico has grown rapidly, with a total of 96.8 million as of 2022.
May 17th is World Internet Day, and Mexican officials say that the number of internet users in Mexico has grown rapidly in the past 8 years. As of 2022, the number of internet users in Mexico reached 96.8 million. According to a report by the Mexican newspaper, Mexico has experienced the fastest growth in the number of internet users over the past 8 years. In 2022, the number of internet users in Mexico reached 96.8 million, an increase of 23.7 million compared to the end of the previous government term. As of the end of 2022, the internet penetration rate of the population aged 6 and above was 80.8%.
Mexico's digital transformation into reality
Anal í D í az Infante, chairman of the Mexican Internet Association (Asociaci ó n de Internet MX), said that according to the "Research on Internet User Habits in Mexico in 2023", the number of Internet users in Mexico has increased significantly, indicating that Digital transformation has become a reality. With the further expansion of mobile network coverage in Mexico and the updating of people's online devices, there will be a considerable growth trend in the future, and the Internet is already inseparable from the lives of Mexicans.
Development of payment methods and diversification of shopping channels
For Mexicans, electronic payments are becoming increasingly convenient, payment methods are becoming more diverse, and the development of logistics and distribution has made online shopping a habit for many people. Among them, Mercado Libre and Amazon are the top choices for most of the time, and AliExpress and Shopee are also gaining market share due to their wide variety selection, fast delivery, convenient payment, and price advantage.
Similarly, the online shopping channels of local medium and large chain retailers are also popular, such as Walmart Wal Mart, Soriana, la comer, costco, Liverpool, Sam's, etc. At the same time, App Cornershop integrating supermarket resources is the choice of many young people who want supermarket products to be delivered. Sometimes, people tend to have more confidence in the quality assurance of products they have seen offline and brands they have consumed.
Young Mexican consumers gradually pursue Made in China
Mexican trendy young people have certain requirements for quality of life and daily wear, so they are willing to choose some large brand clothes, but they also prefer to pay attention to discounts. In addition to their own online stores, Privalia and Farfetch are one of the apps that this group of people likes to use, providing very high discounts on branded products. Among Mexicans, many girls express that SHEIN has captured their hearts and offers a variety of styles that are not easily found in the local market, making it cost-effective. With the development of China's manufacturing industry, Mexicans have come to understand that Chinese manufacturing has quality and design. Compared to Mexican products at the same price, many Mexicans are more willing to believe in the quality of Chinese manufacturing. Similar to SHEIN, a group of Chinese e-commerce companies now have a certain market in Mexico, thanks to the improvement in the quality of Chinese manufacturing in the local people's impression.
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