Summer has not yet arrived, and the high temperature has arrived.

Especially in recent times, the North American people on the other side of the ocean are getting hot and numb. According to the Associated Press on May 13th, some areas in the northwest of the United States experienced early high temperatures on the 13th, with temperatures in some areas approaching or breaking historical records for the same period.

Due to the continuous high temperature weather, the demand for outdoor water toy products is rapidly growing in North America. As the most popular cooling product every summer, Water Gun Toy has recently gained increasing popularity in TikTok's topic discussion, with more and more users sharing numerous interesting water gun toy videos on the platform.

Recently, a young man studying in the United States discovered that a TikTok seller successfully promoted a water gun product through a very interesting short video marketing.

Create a water gun product with millions of videos to play and sell with fire

At the beginning of last month, a blogger named @ waterblast glocks on TikTok posted an 8-second short video titled 'Believe me, you need this water gun', along with popular topic tags such as # fyp, # virtual, # tiktokmadebuyit, # initials, etc.

Unexpectedly, this video quickly became popular after its release, triggering viral transmission among users. As of the release date, the video has reached 23.1 million views and received 1.1 million user likes and only 40000 comments.

Through the "link" left on the blogger's homepage, you will be redirected to a product purchase page, which displays the price and product introduction of this water gun.

In the comments section, I found that many users will @ watch this video with their friends, and their willingness to purchase is also very high. In a response from a blogger, it can be seen that this video was released on the 3rd, and by the 4th, the blue version was almost sold out, with only the pink version remaining and some in stock.

It is understood that this is an electric water gun under the brand name WaterBlast Glock, powered by batteries, with a long and precise range, and equipped with a magazine that supports long-term gaming.

In terms of appearance, there are two colors to choose from, blue and pink, priced at $37.51.

At present, some users on the webpage have posted purchase ratings, and overall they have given 5-star reviews.

However, whether in terms of product features or video content description, this water gun product is not particularly eye-catching, and its design and functions can only be called mediocre. However, the video can reach tens of millions of levels of exposure, which immediately attracted the attention of the young man studying in the United States.

Cleverly Using Interest Tags to Create Ten Million Level Explosive Video

Looking at the content of this video alone, I believe most people should have doubts about the explosive point of this video - no product features or advantages are displayed in the video, only a pattern is drawn on the floor, but it can reach a level of exposure of tens of millions, making the account owner almost out of stock?

With this question in mind, the young man studying in the United States finally discovered the "blind spot" after some analysis and observation.

According to third-party data, the video had some advertising campaigns between May 8th and May 10th, targeting two markets: Canada and the United States. However, the data is not ideal and the timing is not accurate, so exposure caused by advertising support traffic can be ruled out.

Looking at its historical release data, the first video was released on April 30th, with the main content being "product video unboxing". The following two videos also continued to undergo unboxing evaluation, with regular content editing and reaching around 10000 views.

However, on May 2nd, two days later, @ waterblastglocks changed its previous open-box evaluation style and posted a video titled 'Using a water gun to cultivate the initials of love on the ground' with a # initials topic tag.

After the release of this video, the data skyrocketed, ultimately reaching 2.6 million views.

In the following days, @ waterblast glocks created multiple videos with similar content but with over a million views, and successfully created a blockbuster of tens of millions.

The only commonality among these videos is that they all carry # initials topic tags for diversion.

Let me briefly mention the # initials tag here.

#The initials have 16.4 billion views on TikTok and are one of the hottest and most active topics. Most European and American people believe that the "first letter of a name" often represents an identity symbol, especially young people with a high interest in "mysticism", who are fascinated by exploring the identity and personal significance carried by the "first letter of a name".

Therefore, in this community, there is almost a gathering of young users of TikTok, who pay attention to the meaning of each surname's initial letter, as well as daily fortune, love, and other related initial letters (similar to zodiac fortune).

In the past, this trend has been more popular among personalized jewelry brands. For example, this year, according to multiple fashion magazines such as Cosmopolitan and Vogue, some "first letter necklaces" have become a popular trend this year.

Little Brother Liumei speculates that the popularity of this water gun video is due to the "water gun drawing" format, which greatly increases the playability of the product. On the other hand, it can also attract the interest of young users in the # initials community who like to explore "the meaning of identity carried by the first letter of the name".

In the comments section, most users' comments are mostly checked in by friends or lovers with the same letter and surname, further triggering video popularity, which has led to so many popular videos.

To this day, the increased traffic of popular videos and the summer popularity of the superimposed products not only have excellent product delivery effects, but their account data is also quite eye-catching.

As of the press release date, this account, which was established only about a month ago, has gained over 40000 followers, and its fan attraction speed is quite astonishing.

Summarize

In fact, with the increasing popularity of TikTok, water gun products have also become a powerful tool for many brands to attract young consumers. These brands are beginning to use water gun toys as a novel marketing tool, attracting user attention by posting interesting videos on TikTok.

On TikTok, the # Water Gun topic alone has had 1.2 billion views.

In addition, the topic has had about 1 billion views on TikTok in the past 30 days, and its popularity trend has also remained high.

Therefore, sellers can actually create "videos using their own water gun products" through various creative and interesting ways, including but not limited to water gun battles, water gun art, and using water guns to water plants for creative sales.

Of course, like the seller in this article, it is also possible to use highly popular and active interest community groups as a breakthrough point, and establish connections with interest topic groups through product and topic presentation to promote sales. This is also a breakthrough point for effective short video marketing.