The impact of the epidemic is gradually fading, but the fast-paced life and sluggish economy are increasing people's pressure. Whether domestically or overseas, the population with sleep disorders is expanding, and they need to rely on some sleep aid products to have a stable and good sleep. According to data from the World Health Organization, about 27% of the global population is troubled by sleep problems.
At the same time, the "sleep economy" is quietly erupting. According to the 2022 global sleep survey results released by Risma, the global sleep economy industry has reached a scale of 60-80 billion US dollars, and will reach 91.5 billion US dollars by 2025.
Recently, a short video of TikTok's sleep pillow has attracted industry attention, but the simple shooting technique has hit the pain points of sleep disorders. On Amazon, some sellers of such products have actually reached a monthly sales level of 10000 units.

TikTok blogger's sleep pillow video became popular

In mid April, TikTok blogger @ trynukula posted a short video of a sleep pillow on his account, with over 5 million views in just a few days. It also sparked discussions among many fans about good sleep products and sleep aid techniques.

In fact, this is a video with a very clear purpose of carrying goods. From the video, @ trynukula demonstrates in the form of multiple scene switching that people are prone to staying up late at night due to anxiety and high mental pressure. However, when you have a "body pillow" that is suitable for various sleeping positions, can effectively alleviate anxiety and enhance security, the problem seems to be easily solved. As the video caption states, "We have created nukula pillows for people who find it extremely difficult to fall asleep due to anxiety, and I have been troubled for a long time myself. This pillow is so unique that it can fully support your body, relax your arms and legs, and quickly enter a sleep state

As of now, the video has had nearly 6 million views and received over 860000 likes and over 2000 user comments. It seems to be tailored for me! I need it! "From the comments from fans in the video, it can be seen that due to its ability to solve sleep problems, this product has received praise from many users, and they have left comments to inquire about purchase links." This is the first advertisement that I not only did not skip but also saved

Some fans also pointed out that this is similar to a pregnant woman's pillow. In fact, some of the fans who left messages are pregnant women. The blogger @ trynukula replied to the fans that this pillow can indeed be used by pregnant women.

According to Hugo Cross border, the seller's account was created on March 26th and has been on the TikTok platform for over a month. Although only over 70 videos have been released so far, most of them are short videos about nukula pillows, only this one is relatively popular. Afterwards, the exposure of nukula pillows on the platform increased accordingly, with the keyword "nukula body pillow review" gaining 36.9 million views across the entire platform.

After TikTok received a lot of exposure, the seller also placed a jump link in the introduction box to guide traffic to the newly created independent website. Currently, on Nukula's independent website, 168 users have commented on its products, with 143 out of 5 star reviews. One of the users wrote, "I ordered a pillow because of back pain. I am 1.74 tall and the pillow fits this size. It is both comfortable and soft, and can perform its functions, as advertised! The biggest advantage is that the pillow has no odor when opening the packaging, so it can be used immediately

Sleep products sell well on Amazon

Search for "nukula" on Amazon, and although there are no products from that brand, the system will recommend relevant sleep pillow products. As shown in the Amazon page data for this product, in the past month, its sales exceeded 10000+, with a rating of 4.6 and over 10000 reviews at a price of $38. It is one of the best-selling products on Amazon.

It is understood that this full body pillow design has replaced the need for multi bed pillows and can support the head, back, abdomen, sides, knees, buttocks, and feet. For pregnant women, a body pillow can help improve blood circulation, release body pressure, effectively alleviate back pain, hip pain, and leg swelling, thereby ensuring the expectant mother's rest. At the same time, the body pillow also has a certain degree of flexibility and can be used interchangeably in various scenarios, such as breastfeeding, watching TV, etc.

In fact, in addition to body pillows, there are also many products related to sleep, and sleep aids are also one of the cross-border popular products. A sleep monitor is a physical therapy instrument designed to help the human body sleep, capable of simulating various sounds such as white noise, brown noise, pink noise, blue noise, fans, streams, rainwater, oceans, birds, and bonfires. The following sleep aid device also has good sales on Amazon, with monthly sales exceeding 10000 units and a rating of 4.6, with nearly 50000 reviews and a price of $22.

There are also many sleep monitors designed for infants, with soothing sounds, customized lighting brightness, timer, volume control, and safety child lock functions, which can create a quiet sleep environment and help crying babies calm down and maintain sleep.

Of course, many of the best-selling sleep monitors already have appearance patents in the United States. Sellers who sell related products on the US website need to pay attention to avoiding infringement.

In addition, there were many sleep products that broke out this year. For example, a sleep spray used on pillows was also ignited by TikTok bloggers in March this year, with more than 27.9 million views, and even hit Amazon, which was once sold out of stock.

It can be seen that overseas consumers have a huge demand for a good sleep. A study by Rand Europe, a non-profit global policy think tank and research institution in the United States, found that in most European and American countries, approximately 8% of adults suffer from chronic insomnia. In addition, people with insomnia are willing to exchange about 14% of their annual salary (approximately $7700 in the United States) for a good night's sleep.